The marketing and the valorisation of teak (Tectona grandis L.f.) leaves were studied in southern Benin, in order to … marketing system. Traders provided information on their functions in the marketing system, the costs borne, and their revenues …. In the consumers’ survey, respondents provided data on the consumption forms of teak leaves. The marketing channel …

Technology Adoption ( IPTA) with the aim of production, value addition and marketing of QPM based products. These groups require …

The use of modern marketing strategies to minimize risk exposure is not a widely adopted practice under maize producers … strategy at all and to convince producers to reconsider the adoption of modern marketing strategies. …

Cette recherche étudie l'impact de facteurs personnels et situationnels sur l'utilisation d'une approche marketing …

The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research … emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led …. As shown by Bergadaà (2006), researchers engaged in this path consider that the role of marketing in the contemporary …

Après avoir montré de quelle manière l'histoire officielle du marketing est actuellement remise en cause, le chapitre … se donne pour objectif de mieux comprendre comment le marketing a évolué depuis près de deux siècles. Pour ce faire, nous … exposons tout d'abord la controverse sur l'origine du marketing, puis nous présentons quelques pratiques et institutions …