arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

The marketing and the valorisation of teak (Tectona grandis L.f.) leaves were studied in southern Benin, in order to … marketing system. Traders provided information on their functions in the marketing system, the costs borne, and their revenues …. In the consumers’ survey, respondents provided data on the consumption forms of teak leaves. The marketing channel …

Technology Adoption ( IPTA) with the aim of production, value addition and marketing of QPM based products. These groups require …

The use of modern marketing strategies to minimize risk exposure is not a widely adopted practice under maize producers … strategy at all and to convince producers to reconsider the adoption of modern marketing strategies. …