This report examines the aggregation, distribution, and marketing of eight food value chains to glean practical lessons … about how they operate, the challenges they face, and how they take advantage of emerging opportunities for marketing … chains include: (1) Recruiting producers and developing producer networks; (2) Identifying, branding, and marketing …

The growing retail desire for exclusive and specialized food products offers new marketing opportunities for small and … their unique products. This publication addresses two major trends changing retail food marketing—a move toward … differentiation as a marketing strategy and a simultaneous shift towards vertical integration between food suppliers and buyers. It …