factors that impact farmers’ use of internet market venues is crucial as rural internet penetration deepens, farm equipment …

The Internet creates opportunities for firms to leverage information technology to expand markets, increase … have given rise to the ?search engine marketing? (SEM) industry; this industry in North America spent US$9.4 billion in …

face-to-face auctions than at comparable Internet auctions. The comparison overcomes adverse selection issues that commonly … convenience and flexibility provided by Internet auctions, to reach buyers in other regions that face different seasonality in …

internet for agricultural marketing are more likely to offer tractors for sale via in-person auctions than on eBay. …Internet auction platforms are changing the face of transactions in many business sectors, including agriculture. We … provide one of the first systematic examinations of the differences between internet and in-person auctions in agricultural …

Farmers and food companies need to assess their production and marketing strategies for nurturing business …

for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …