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Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009020414
production and marketing processes (Bowmar and Gow, 2009). Advocacy groups have used these attacks to exploit the growing …
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The structure of the New Zealand merino industry has been through a period of rapid organizational change and marketing … price to a market structure composed of both privately controlled strongly vertically integrated marketing initiatives … concurrently along side the traditional spot auction markets. The emergence of these new marketing structures has thus forced …
Persistent link: https://www.econbiz.de/10005803391
Canterbury," a New Zealand based International wine marketing and distribution cooperative enterprise provides empirical support …
Persistent link: https://www.econbiz.de/10005513465
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