This objective of this study is to update last year’s analysis of the effectiveness of the lamb advertising and promotion program of the American Lamb Board (ALB). The main conclusion is that the lamb checkoff program is still working effectively to increase lamb consumption and sales in the...

The primary objective of this study is to answer two key questions regarding the U.S. soybean checkoff program over time: (1) What have been the effects of the soybean checkoff program on U.S. and world soybean and soybean product markets? (2) Has the soybean checkoff program benefited soybean...

This objective of this study is to determine whether the advertising and promotion dollars collected and spent by the American Lamb Board on lamb promotion since the inception of the Lamb Checkoff Program have effectively increased lamb consumption in the United States. The main conclusion is...

Report for Texas Cattle Feeders Association