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~institution:"American Marketing Association"
~institution:"Fachhochschule Salzburg / Studiengang Betriebswirtschaft"
~subject:"Ghana"
~subject:"Social Web"
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"Kunden helfen Kunden" als Methode der Kundenintegration bei Serviceleistungen : Theoretische und empirische Analyse mit Empfehlungen für den Einsatz von Service-Communities
Stumpf, Marcus
;
Braun, Regina
-
2015
Persistent link: https://www.econbiz.de/10010529513
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2
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
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3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
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4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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