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~institution:"American Marketing Association"
~person:"Donnelly, James H."
~type_genre:"Collection of articles of several authors"
~type_genre:"Lehrbuch"
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08.02.1981
1
Dienstleistung
1
Dienstleistungsbetrieb
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Dienstleistungsmarketing
1
Marketing
1
Services marketing
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Collection of articles of several authors
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Donnelly, James H.
Arnold, Todd J.
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Brady, Michael K.
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Brown, Tom
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Chandy, Rajesh K.
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Cron, William L.
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George, William R.
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Goldenberg, Jacob
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Hamilton, Rebecca W.
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Henderson, Geraldine Rosa
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Hennig-Thurau, Thorsten
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Hofacker, Charles F.
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Houston, Michael J.
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Hunter, Gary K.
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Inman, Jeffrey
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Krishnan, Ram
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Laran, Juliano
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Lutz, Richard J.
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Moore, Marian C.
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Moorman, Christine
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Perreault, William D.
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Scheer, Lisa K.
1
Slotegraaf, Rebecca
1
Spekman, Robert E.
1
Steenburgh, Thomas J.
1
Stephen, Andrew
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Swaminathan, Vanitha
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Tan, Chin Tiong
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Viswanathan, Madhu
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Wilson, David T.
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Institution
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American Marketing Association
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Special Educators' Conference <1, 1981, Orlando, Fla.>
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Proceedings series / American Marketing Association
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ECONIS (ZBW)
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Marketing
of services
Donnelly, James H.
(
ed.
);
George, William R.
(
ed.
)
-
Special Educators' Conference <1, 1981, Orlando, Fla.>
-
1981
Persistent link: https://www.econbiz.de/10000711361
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