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~institution:"American Marketing Association"
~subject:"Werbung"
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Werbung
Marketing management
58
Marketingmanagement
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Marketing
34
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27
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27
Consumer behaviour
26
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03.12.1989
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15.09.1991
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17.02.1985
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1
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1
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1
Advertising Association at a symposium attended by the Secretary of State for Prices and Consumer Protection, the Minister of State, and the Director General of Fair Trading, 16.12.1974
1
British Market Research Bureau, ltd
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Bureau Européen des Unions de Consommateurs
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Cam Foundation
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Commission of the European Communities / Environment and Consumer Protection Service
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1
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Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
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2
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
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