development of marketing communications of “Žia valda real estate” apartments”.The objective of paper is to recommend tools, which …” integrated marketing communication plan.The paper work contains introduction, “Žiareal” situation analysis, empirical research …, integrated marketing communication plan, in the end there is presented broad brush conclusions.In the introduction there are …

Marketing. Master thesis. Vilnius: ISM University of Management and Economics.The roots of corporate social responsibility lay … related marketing. It could be characterised as corporate‘s proposal to the customer to donate particular amount while … purchasing product or service. The effectivness of cause related marketing depends on the strength of product‘s or service …

Relationship marketing has emerged as one of the dominant direction in the business strategy. Relationship quality is … the literature on relationship marketing and identified the relationship quality dimensions. We studied the researches …