Dončić, Dalibor; Nastić, Rade - European Association of Agricultural Economists - EAAE - 2013
In this paper, we analyzed in detail elements of the marketing mix of fruit and vegetables, therefore this product … element of the marketing mix is analyzed for the most important vegetable species (cabbage, onions, peppers, tomatoes) and … fruit species (apple, pear, plum). The analyzed elements of the marketing mix are compared with the characteristics of the …