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~institution:"Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T."
~source:"base"
~type_genre:"Congress Report"
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Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
University of Western Sydney
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Exploring customer perceived relationship value : findings of qualitative research of business-to-business relationships
Sharma, Neeru
;
Davies, D.
;
Fisher, G.
;
Hughes, R.
-
University of Western Sydney
;
University of Western Sydney
;
…
-
2005
literature of business-to-business
marketing
, and discusses that the existing measures are inadequate as the nature of value …
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