This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller …-maximising choice, even when distributors also sell advertising airtime. When distributors are purely advertising-funded, however, non …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can …

collusive behaviours in favour of Stackelberg competition with the incumbent as the leader. A preliminary comparison with the UK … results, we argue that the difference can be explained by more competition between firms in the French case. …

, consumers do not. Under non-comparative advertising a firm may signal its own quality. Under comparative advertising firms may … scenarios equilibria are revealing. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral … receive on non-directly informative advertising. This paper shows that: (1) A separating equilibrium exists in which the group … rational, a ban on campaign advertising can be welfare-improving; and (3) Split contributions may arise in equilibrium (and …

can exploit this effect to relax competition through information exchange and analyse the role of advertising in such …

We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a … different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the … competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the …

transfer, and their implications for investment, innovation, and product market competition. The model also sheds light on the …