This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller …-maximising choice, even when distributors also sell advertising airtime. When distributors are purely advertising-funded, however, non …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …

Restricting advertising is one way governments seek to reduce consumption of potentially harmful goods. There have been … increasing calls to apply a similar policy to the junk food market. The effect will depend on how brand advertising influences … dynamic oligopoly supply in which multi-product firms compete in prices and advertising budgets. We model the impact of …

not required to divest business holdings. We examine the evolution of advertising spending by firms over the period 1994 … advertising budget towards Berlusconi's channels when Berlusconi is in power. Indeed, we document a significant pro-Mediaset bias … in the allocation of advertising spending during Berlusconi's political tenure. This pattern is especially pronounced for …

We find that advertising appears to have significant effects on investor flows at the industry, family and individual … fund level. At the industry level, flows are higher in months with more advertising dollars spent, even for non-advertising … families. At the family level, flows have a convex relation with advertising expenditures, similar to that for performance …

This paper shows that an advertising ban is more likely to increase – rather than decrease – total consumption when … advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation … (thus allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce …

, consumers do not. Under non-comparative advertising a firm may signal its own quality. Under comparative advertising firms may … scenarios equilibria are revealing. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

because of the resources diverted away from R and D into advertising. But these mechanisms generate opposite level effects on …