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Behavioural study on advertising and marketing practices in online social media : annex 1.1.4 provider fiches applications

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

Persistent link: https://www.econbiz.de/10015283308

Behavioural study on advertising and marketing practices in online social media : annex 1.1.1 country fiches

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

In order to make a consistent selection of top OSM providers per country, we used three sources of data: Alexa country ranks, Similarweb country ranks within the "Social Media" category, and APPlyzer ranking data collected from the Apple and Google app stores. A fourth source, Apptopia, was used...

Persistent link: https://www.econbiz.de/10015283209

Behavioural study on advertising and marketing practices in online social media : annex 1.0 literature review

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

Persistent link: https://www.econbiz.de/10015283210

Behavioural study on advertising and marketing practices in online social media : annex 1.1.3 provider fiches desktop

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

Persistent link: https://www.econbiz.de/10015283229

Behavioural study on advertising and marketing practices in online social media : annex 1.6 identification of remedies

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

Persistent link: https://www.econbiz.de/10015283232

Behavioural study on advertising and marketing practices in online social media : annex 1.4.1 stakeholder survey

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

The following section describes the results of the stakeholder survey with six types of relevant stakeholders: B2B clients (14), local intermediaries (13), global intermediaries (11), consumer organisations (3), advertisers' organisations (8), and academics (4). OSM providers were also contacted...

Persistent link: https://www.econbiz.de/10015283250

Behavioural study on advertising and marketing practices in online social media : executive summary

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

This executive summary presents the key objectives, methodology and findings of the behavioural study on advertising and marketing practices in online social media, which was carried out by a consortium led by GfK on behalf of the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA).

Persistent link: https://www.econbiz.de/10015283251

Behavioural study on advertising and marketing practices in online social media : annex 1.3.2 online communities report

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

of messages, the tags for sponsoring, etc. Particularly, Tumblr, Google Plus, Pinterest, Instagram, LinkedIn and Twitter … identification of marketing content on OSM: a brand name reference, a link to a website, sponsoring tags, differentiated layout and … sponsoring tags, a designated area for all commercial messages and opt-out options. Governmental involvement seems not to be the …

Persistent link: https://www.econbiz.de/10015283267

Behavioural study on advertising and marketing practices in online social media : annex 1.2 business model identification

Consumers, Health, Agriculture and Food Executive Agency; … - 2018

Persistent link: https://www.econbiz.de/10015283270

Behavioural study on advertising and marketing practices in online social media : annex 1.3.1 desk research report

Consumers, Health and Food Executive Agency; Consumers, …; … - 2018

An in-depth, systematic review of the content on the most relevant OSM providers identified was conducted to build a typology of commercial practices in OSM, and to identify practices that could be misleading or unfair from a consumer perspective. The research was conducted from three...

Persistent link: https://www.econbiz.de/10015283278