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~institution:"Center of Market Oriented Product and Production Management"
~institution:"Friedrich-Schiller-Universität Jena"
~person:"Gebühr, Lukas"
~type_genre:"Non-commercial literature"
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THE SElKATSUSHA AND THE FIGHT...
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Center of Market Oriented Product and Production Management
Friedrich-Schiller-Universität Jena
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Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
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2015
Persistent link: https://www.econbiz.de/10010528985
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