The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state-owned institutions when marketing their products. The paper presents an...

The Chinese telecommunications market is undergoing fundamental changes as it moves from state ownership to privatization. These changes have resulted in numerous ambiguous policies being announced, often by the same regulatory body. A key question is how management deals with these ambiguous...