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country. Our BTYD model indeed provides a useful customer segmentation that allows managers to draw conclusions on how …
Persistent link: https://www.econbiz.de/10011149238
Respondents can vary significantly in the way they use rating scales. Specifically, respondents can exhibit varying degrees of response style, which threatens the validity of the responses. The purpose of this article is to investigate to what extent rating scale responses show response style...
Persistent link: https://www.econbiz.de/10010731225
The self-employed constitute a large proportion of the workforce in developing countries and the sector is growing. Different accounts exist as to the causes of this development, with pull factors such as high returns to capital contrasted with push factors such as barriers to more desirable...
Persistent link: https://www.econbiz.de/10010706082