It has been demonstrated that users occasionally innovate. However, it can now be observed that even end-consumers act as a source novel product designs. A case study of a firm, and “its” consumers - from the computer games industry - illustrates how sourcing of consumer knowledge has...

The aim of this paper is to add new findings to the knowledge based view of the firm, where the cross-learning ability of individuals and organizations plays a fundamental role in the determination of firms' superior performances. Collective, non formal - informal, formal types of learning...