Drucker (1985) has postulated that entrepreneurship is the ?practice of innovation?. As such, he has outlined that it … we cannot develop a theory of innovation. But and that it is sufficient to say when, where, and how to look for … innovation opportunities. As a consequence of the lack of a theoretical base for innovation, Drucker (and most other authors …

This paper presents a new approach to coaching entrepreneurship students to practice innovation and to identify … innovation framework that was introduced by Verganti (2009) in Design-Driven Innovation. The cognitive perspective of creativity … explained by Weisberg (2006) in his book Creativity is used to show how the practice of innovation can be learned. The model …