Showing 1 - 10 of 1,192
By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we...
Persistent link: https://www.econbiz.de/10008519141
Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...
Persistent link: https://www.econbiz.de/10005039428
received greatest attention. In nearly the entire continent, the so-called traditional marketing sector – open air markets …, dispersed informal vendors, and traditional shops – is expected to play a dominant role in fresh produce marketing for several … production and marketing systems over a time frame acceptable to most policy makers and donors. Public engagement, preferably …
Persistent link: https://www.econbiz.de/10008509147
Persistent link: https://www.econbiz.de/10011252052
maize in Mali, the organization of the marketing channels and players, and the characteristics of the main consumption …
Persistent link: https://www.econbiz.de/10008866190
Food legumes in Sub-Saharan Africa play a vital role by being a source of livelihood for millions of people; and offer tremendous potential to contribute to the alleviation of malnutrition among resource-poor farmers. They contribute to the sustainability of cropping systems and soil fertility....
Persistent link: https://www.econbiz.de/10009294267
This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local...
Persistent link: https://www.econbiz.de/10009326210
Input subsidies are the single greatest expenditure under poverty reduction programs in Zambia. Yet maize yields continue to fall well short of international standards. One major reason appears to be the yield limiting effects of acidity, which is highly common on Zambian soils. We suggest a...
Persistent link: https://www.econbiz.de/10011068423
Despite the resurgence of parastatal marketing boards and strategic grain reserves over the last decade in eastern and …
Persistent link: https://www.econbiz.de/10009653666
position in the marketing chain. This paper aims to analyze the main characteristics of the raspberry marketing chain and … marketing chain, and the second one is the assessment of the effects of introduction the quality system on the volume of … production and sales, as well as on the selling price. The research shows that the marketing chain of primary producers is short …
Persistent link: https://www.econbiz.de/10010878730