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Culture-specific Consumption Patterns of German and Ukrainian Wine Consumers

Rewerts, Astrid Lucie; Hanf, Jon Henrich; Wettstein, Nadine - European Association of Agricultural Economists - EAAE - 2009

By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we...

Persistent link: https://www.econbiz.de/10008519141

Values as reasons for consumer decisions – an inter-cultural comparison

Rewerts, Astrid Lucie; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2008

Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...

Persistent link: https://www.econbiz.de/10005039428

Sourcing and Promotion of Local Foods by Food Cooperatives in the U.S.

Katchova, Ani L.; Woods, Timothy A. - European Association of Agricultural Economists - EAAE - 2011

This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local...

Persistent link: https://www.econbiz.de/10009326210

Variation in Organic Standards Prior to the National Organic Program

Fetter, T. Robert; Caswell, Julie A. - Department of Agricultural and Resource Economics, … - 2002

Interest in establishing nationally uniform certification, labeling, and management standards for organic products grew out of concern that the existence of multiple standards led to consumer and supply chain confusion about, and lack of confidence in, these products. The National Organic...

Persistent link: https://www.econbiz.de/10010816367

Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 to 1987

Rogers, Richard T. - Department of Agricultural and Resource Economics, … - 1993

Persistent link: https://www.econbiz.de/10010635645

Pricing and Market Strategies in the National Branded Cheese Industry

Franklin, Andrew W.; Cotterill, Ronald W. - Department of Agricultural and Resource Economics, … - 1994

Persistent link: https://www.econbiz.de/10010635647

The Effects of the Beatrice-Conagra Merger on Brand-level Marketing Strategies

Haller, Lawrence E. - Department of Agricultural and Resource Economics, … - 1995

Company by ConAgra, Inc. on brand-level marketing strategies. While some instances of postmerger brand harvesting were found …

Persistent link: https://www.econbiz.de/10010635664

Branded Product Marketing Strategies in the Cottage Cheese Market: Cooperative versus Proprietary Firms

Haller, Lawrence E. - Department of Agricultural and Resource Economics, … - 1992

This paper examines structural and strategic factors affecting price determination in the branded cottage cheese industry. Special emphasis is placed on the presence and conduct of cottage cheese brands marketed by dairy cooperatives. The data examined in this study cover cottage cheese sales in...

Persistent link: https://www.econbiz.de/10010635665

Market Strategies in Branded Dairy Product Markets

Cotterill, Ronald W.; Haller, Lawrence E. - Department of Agricultural and Resource Economics, … - 1994

This paper documents the extent of cooperative penetration into branded dairy product markets and presents case study evidence on competitive strategies in the skim/low fat milk, whole milk, cottage cheese, butter, margarine, and ice cream markets. We employ data for 51 local market areas from...

Persistent link: https://www.econbiz.de/10010635666

Basic Characteristics of the Raspberry Marketing Chain and Position of the Small Farmers in Serbia

Zaric, Vlade; Vasiljevic, Zorica; Vlahovic, Branislav; … - European Association of Agricultural Economists - EAAE - 2013

position in the marketing chain. This paper aims to analyze the main characteristics of the raspberry marketing chain and … marketing chain, and the second one is the assessment of the effects of introduction the quality system on the volume of … production and sales, as well as on the selling price. The research shows that the marketing chain of primary producers is short …

Persistent link: https://www.econbiz.de/10010878730

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