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Values as driving forces of culture-specific consumption patterns – an empirical investigation of wine consumers
Rewerts, Astrid Lucie; Hanf, Jon Henrich - International Association of Agricultural Economists - IAAE - 2009
Nowadays, consumers do not just consider the functional use of a product important, but also the emotional experiences a product is able to provide. These emotional experiences are sated with non-material elements of a product whose accordant importance depend on the values held by consumers....
Persistent link: https://www.econbiz.de/10010913360
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Culture-specific Consumption Patterns of German and Ukrainian Wine Consumers
Rewerts, Astrid Lucie; Hanf, Jon Henrich; Wettstein, Nadine - European Association of Agricultural Economists - EAAE - 2009
By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we...
Persistent link: https://www.econbiz.de/10008519141
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Values as reasons for consumer decisions – an inter-cultural comparison
Rewerts, Astrid Lucie; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2008
Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...
Persistent link: https://www.econbiz.de/10005039428
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Sourcing and Promotion of Local Foods by Food Cooperatives in the U.S.
Katchova, Ani L.; Woods, Timothy A. - European Association of Agricultural Economists - EAAE - 2011
This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local...
Persistent link: https://www.econbiz.de/10009326210
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Diversification of the marketing chains among organic producers
Corsi, Alessandro; Borsotto, Patrizia; Borri, Ilaria; … - International Association of Agricultural Economists - IAAE - 2009
Diversification of consumers’ demand and environmental concerns are at the origin of a trend towards short marketing …’ motivations for choosing these types of marketing chains and/or the “traditional” ones. To this purpose, a theoretical model of … marketing chain choice is developed, and a multivariate probit model of organic farmers’ choice of the marketing chain is …
Persistent link: https://www.econbiz.de/10011069547
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Can German Wine Cooperatives Compete on Quality?
Schamel, Guenter - International Association of Agricultural Economists - IAAE - 2009
The German Agricultural Society (DLG) manages a multi-round annual quality control scheme where wines undergo a blind, sensory testing procedure using a 5-point scale to determine superior quality wines worthy of an annual award (Bronze, Silver, Gold, and Gold Extra). We develop a hedonic model...
Persistent link: https://www.econbiz.de/10011069564
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Role of Agricultural Marketing in Transforimg Subsistence Agricultre: African Case Study
Fraser, G.C.G.; Antrobus, G.G. - International Association of Agricultural Economists - IAAE - 1989
A lack of agricultural marketing facilities is generally seen as one of the major obstacles to agricultural development … commercial production, the well-developed marketing system, and off-farm employment opportunities in South Africa. This paper … studies the effect of the institution of an organized marketing system in Ciskei on the level of agricultural production. This …
Persistent link: https://www.econbiz.de/10011167828
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Marketing, Markets, and Price Policy in China's Grain Economy
Simei, Wen - International Association of Agricultural Economists - IAAE - 1989
The grain sector plays a crucial role in China's agriculture. The government has intervened heavily in grain marketing … free markets, but consumers are still heavily subsidized in food consumption. Grain marketing will be further liberalized …
Persistent link: https://www.econbiz.de/10011167833
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Technical Efficiency of Melon Farms under the Marketing Strategy of Agircultural Cooperatives
Shimizu, Takafusa - International Association of Agricultural Economists - IAAE - 1992
first describes the objectives of melon farms operating under the marketing strategy of agricultural cooperatives and …
Persistent link: https://www.econbiz.de/10011168015
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Market Reforms in South Asian Agriculture: Will they deliver?
Gulati, Ashok - International Association of Agricultural Economists - IAAE - 2000
Persistent link: https://www.econbiz.de/10011168434