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Spillover and Competitive Effects of Advertising in the Carbonated Soft Drink Market

Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - Department of Agricultural and Resource Economics, … - 2013

This paper examines the spillover effects of television advertising on brand-level consumer demand for carbonated soft drinks (CSDs) and the competition consequences for manufacturers’ and private label CSDs. Using a random coefficients logit model (BLP) with household purchasing and...

Persistent link: https://www.econbiz.de/10010671662

Competition Effects of Supermarket Services

Bonanno, Alessandro; Lopez, Rigoberto A. - Department of Agricultural and Resource Economics, … - 2007

This article investigates the competition effects of supermarket food and non-food services using fluid milk as a case study. A simultaneous equation model for services and price competition is estimated with scanner data from 16 supermarket chains operating in six U.S. cities. Empirical results...

Persistent link: https://www.econbiz.de/10010636779

An Estimation of Consumer Benefits From the Public Campaign To Lower Cereal Prices

Cotterill, Ronald W.; Franklin, Andrew W. - Department of Agricultural and Resource Economics, … - 1998

Using monthly IRI scanner data for January 1993 to March 1998, cereal prices declined even after adjusting for trade promotions and reduced manufacturer coupons during the public campaign in 1995 and early 1996, as well as after the industry's announced shelf price reductions in Spring 1996. The...

Persistent link: https://www.econbiz.de/10010777201

Carbonated Soft Drink Choices and Obesity

Lopez, Rigoberto A.; Fantuzzi, Kristen L. - Department of Agricultural and Resource Economics, … - 2009

Persistent link: https://www.econbiz.de/10010816318

Estimating Demand for Differentiated Products: The Case of Beer in the U.S.

Rojas, Christian; Peterson, Everett B. - Department of Agricultural and Resource Economics, … - 2005

This paper employs a nation-wide sample of supermarket scanner data to estimate a large brandlevel demand system for beer in the U.S. Unlike previous studies, this work estimates the ownand cross-advertising elasticities in addition to price elasticities. The dimensionality problem is solved...

Persistent link: https://www.econbiz.de/10010816322

Functional Foods as Differentiated Products

Bonanno, Alessandro - Department of Agricultural and Resource Economics, … - 2009

In spite of growing consumers’ interest for functional foods and strong growth of their markets, limited knowledge of the demand for these products and their profitability is available. Adapting the LA/AIDS model by means of Pinkse, Slade, and Brett’s (2002) distance metric method, this...

Persistent link: https://www.econbiz.de/10010816332

Is Wal-Mart Good for Competition? Evidence from Milk Prices

Cleary, Rebecca L. O.; Lopez, Rigoberto A. - Department of Agricultural and Resource Economics, … - 2007

This article examines the impact of Wal-Mart Supercenters’ entry on incumbents’ pricing behavior and demand. Using a structural model and milk data from the Dallas/Fort Worth supermarket chains, empirical results show that an expansion of Supercenters caused incumbents to price milk...

Persistent link: https://www.econbiz.de/10010816340

The Competitive and Welfare Effects of New Product Introduction: The Case of Crystal Pepsi

Xiao, Wei - Department of Agricultural and Resource Economics, … - 2008

The introduction of new products is an important method of competition in many markets. Towards understanding its impact on competition and welfare, this paper estimates the effects of Crystal Pepsi being introduced by PepsiCo. Estimating a structural model of the soft drink market, the...

Persistent link: https://www.econbiz.de/10010816345

How Effective is Public Policy in Decreasing Soda Consumption? An Assessment of Four Policy Options

Liu, Yizao; Lopez, Rigoberto A.; Zhu, Chen - Department of Agricultural and Resource Economics, … - 2013

This paper examines the effectiveness of four policy options to decrease the consumption of carbonated soft drinks … option and a tax on calories was found to be the weakest in terms of effectiveness in decreasing the consumption of CSDs. The … declines in the national consumption of CSDs were found to be approximately -6.3%, -15.4%, -15.5% and -15.8 for a tax …

Persistent link: https://www.econbiz.de/10010816369

Entry of Wal-Mart Supercenters and Supermarkets’ Profit Margins

Liu, Xiaoou; Lopez, Rigoberto A. - Department of Agricultural and Resource Economics, … - 2011

This article quantifies the impact of Wal-Mart Supercenters on supermarkets’ profitability via a two-stage dynamic entry game, using method of simulated moments and milk scanner data from Dallas/Fort Worth supermarkets. The empirical findings show that the entry of Wal-Mart Supercenters...

Persistent link: https://www.econbiz.de/10010816373