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~institution:"Department of Agricultural and Resource Economics, University of Connecticut"
~subject:"advertising"
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Spillover and Competitive Effects of Advertising in the Carbonated Soft Drink Market
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
-
Department of Agricultural and Resource Economics, …
-
2013
drinks (CSDs) and the
competition
consequences for manufacturers’ and private label CSDs. Using a random coefficients logit …
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