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~institution:"Department of Economics, University of Crete"
~institution:"Institut za Nacionalna Istorija"
~person:"Giannakas, Konstantinos"
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Advertising productivity
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Greece
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advertising direct distance function
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media substitutability
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processed meats industry
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Giannakas, Konstantinos
Tzouvelekas, Vangelis
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Genius, Margarita
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Karagiannis, Giannis
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Sotiropoulou, Irene
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Department of Economics, University of Crete
Institut za Nacionalna Istorija
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Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers
Giannakas, Konstantinos
;
Karagiannis, Giannis
; …
-
Department of Economics, University of Crete
-
2007
to the advertising activity of meat processing firms in
Greece
during the period 1983-1997. Scale economies in …
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