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The importance of design for firms' competitiveness: a review of the literature
D'Ippolito, Beatrice - HAL - 2014
products, firms' understanding and formulation of strategy, or other relevant actors' approach to innovation and technology …
Persistent link: https://www.econbiz.de/10010738948
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THE CREATIVE RATIONALITY AS A KEY DRIVER FOR ENHANCING INNOVATION CAPABILITY
Forest, Joelle - HAL - 2009
Several recent works point out that design is one of the main driver of innovation. Therefore, it is interesting to …
Persistent link: https://www.econbiz.de/10009294616
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The Generation of Common Purpose in Innovation Partnerships : a Design Perspective
Gillier, Thomas; Kazakçı, Akın; Piat, Gérald - HAL - 2012
Purpose - Scholars and practitioners have both emphasized the importance of collaboration in innovation context. They …. This research aims to explore the Generation of Common Purpose (GCP) in innovation partnerships. Design … collectively define innovation projects based on micro-nanotechnologies. Based on a design reasoning framework, the mechanisms of …
Persistent link: https://www.econbiz.de/10011026004
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The generation of common purpose in innovation partnerships: a design perspective
Gillier, Thomas; Kazakçı, Akın; Piat, Gérald - HAL - 2014
Purpose - Scholars and practitioners have both emphasized the importance of collaboration in innovation context. They …. This research aims to explore the Generation of Common Purpose (GCP) in innovation partnerships. Design … collectively define innovation projects based on micro-nanotechnologies. Based on a design reasoning framework, the mechanisms of …
Persistent link: https://www.econbiz.de/10010898815
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
Redler, Jörn (ed.); Schmidt, Holger J. (ed.);  … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023
Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2021. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft der Markenforschung...
Persistent link: https://www.econbiz.de/10014248064