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Balancing customization and standardization in knowledge intensive business services: The use of modular service architectures
Cabigiosu, Anna; Campagnolo, Diego; Furlan, Andrea; … - Dipartimento di Management, Università Ca' Foscari Venezia - 2012
While the mainstream literature on knowledge-intensive business services (KIBS) has long emphasized their customized nature and their role in exploring new knowledge to satisfy each client's needs, recent research has argued that competition is inducing KIBS firms to standardize their offer. In...
Persistent link: https://www.econbiz.de/10010570169
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Innovation and performance in KIBS: The moderating role of standard and modular services
Cabigiosu, Anna; Campagnolo, Diego - Dipartimento di Management, Università Ca' Foscari Venezia - 2012
In this paper we study the relationship between service innovation and firm's performances in the KIBS domain. In line … with previous works, we maintain that service innovation positively impacts firm's performances but we also claim that this … service configurations based on standard and modular services positively moderate the positive relationship between innovation …
Persistent link: https://www.econbiz.de/10010823052
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Cooperative Markets for Ideas: When does Technology Licensing Combine with R&D Partnerships?
Trombini, Giulia; Comacchio, Anna - Dipartimento di Management, Università Ca' Foscari Venezia - 2012
innovation is embryonic, the licensee is unfamiliar with the licensorÕs technology and partners have different technological …
Persistent link: https://www.econbiz.de/10010556298