This section intends to provide a series of implementable policy recommendations targeting decision makers at the local, regional, national and EU levels. We have also included recommendations targeting cultural organizations, citizens' initiatives and artists themselves. We have understood...

The aim of this study is to investigate how organisations shift towards "audience centricity". We do not intend to define "good" Audience Development. But finding an appropriate balance between audience and artistic objectives means - necessarily - some kind of change. The proposed Tools are to...

The aim of the study is to provide successful approaches and methods in the area of Audience Development to the European Commission as well as to equip cultural leaders inside an organization with the means to make a transition towards a more audiencecentric organization on both the internal and...

The aim of the study is to provide successful approaches and methods in the area of Audience Development to the European Commission as well as to equip cultural leaders inside an organization with the means to make a transition towards a more audiencecentric organization on both the internal and...

Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? Here, the key terms are: cultural impact;...