Similar Search Results

Role Conflict: Society’s Dilemma with Excellence in Marketing

Nason, Robert; Armstrong, JS - EconWPA - 2005

In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading...

Persistent link: https://www.econbiz.de/10005556511

Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley

Armstrong, JS; Brodie, Roderick J. - EconWPA - 2004

Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.

Persistent link: https://www.econbiz.de/10005556514

Escalation Bias: Does It Extend to Marketing?

Armstrong, JS; Coviello, Nicole; Safranek, Barbara - EconWPA - 2005

tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each …

Persistent link: https://www.econbiz.de/10005556531

Quality Control Versus Innovation in Research on Marketing

Armstrong, JS - EconWPA - 2005

Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute … in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by …

Persistent link: https://www.econbiz.de/10005556542

Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups

Armstrong, JS; Yokum, J. Thomas - EconWPA - 2004

Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of...

Persistent link: https://www.econbiz.de/10005556558

Predicting The Outcome of Marketing Negotiations: Role-Playing versus Unaided Opinions

Armstrong, JS; Hutcherson, Philip D. - EconWPA - 2005

search, role-playing yielded more accurate predictions. In two studies on marketing negotiations, the predictions based on …

Persistent link: https://www.econbiz.de/10005556559

On the Effectiveness of Marketing Planning

Armstrong, JS - EconWPA - 2005

applaud this effort to study marketing planning in New Zealand. Nevertheless, I find it difficult to accept the conclusions … drawn by the authors of “Marketing Planning in New Zealand” (MPNZ). I am concerned with the definition of marketing planning …

Persistent link: https://www.econbiz.de/10005556568

MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS

Raposo, Mario; Alves, Helena - EconWPA - 2005

Facing a growing competitive environment, higher education institutions have increased dramatically the competition for recruiting and retaining students providing a high quality service as a solution to compete. Frequently, researchers who have studied the service quality and client...

Persistent link: https://www.econbiz.de/10005134626

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

Armstrong, JS; Reibstein, David J. - EconWPA - 2004

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …

Persistent link: https://www.econbiz.de/10005408081

Discovery and Communication of Important Marketing Findings: Evidence and Proposals

Armstrong, JS - EconWPA - 2004

, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to …

Persistent link: https://www.econbiz.de/10005408088