competition. Where firms have some market power, as in the market for information goods, we expect discriminatory pricing to … become the norm. Apart from posted prices, the internet has extended the use of auctions, even to relatively low-value goods … well as economic efficiency, and may emerge as the principal pricing method for a large number of goods and services. …

The Internet continues to evolve as it reaches out to a wider user population. The recent introduction of user …-friendly navigation and retrieval tools for the World Wide Web has triggered an unprecedented level of interest in the Internet among the … needed in the control mechanisms used to allocate usage of Internet resources. In this paper, we argue that a feedback signal …

The Internet exhibits forms of interactions which are not captured by existing models in economics, artificial …

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …

, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to …

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications …

determine which ones are most effective. We review this evidence in order to provide guidelines for forecasting for marketing …