Similar Search Results

Adoption of Product and Process Innovations in Differentiated

Weiss, Pia - EconWPA - 2002

The paper examines the effects of the degree of competition on the firms' decision to innovate in differentiated markets. We find that a low (high) degree of product differentiation (competition) weakly supports the introduction of new products. Firms' weakly favour a process innovation if the...

Persistent link: https://www.econbiz.de/10005561419

Product and Process Innovations in a Horizontally Differentiated Product Market

Weiss, Pia - EconWPA - 2002

For a market of horizontal product differentiation, the paper examines the effects of the level of competition on the firm’s decision between a product and process innovation. When firms have to choose between the two types of innovation, it is demonstrated that both firms undertake the...

Persistent link: https://www.econbiz.de/10005561461

Delayed Product Introduction

Hui, Kai-Lung; Wang, Qiu-Hong - EconWPA - 2005

We investigate the incentives of a monopolistic seller to delay the introduction of a new and improved version of his product. By analyzing a three-period model, we show that the seller may prefer to delay introducing a new product, even though the enabling technologies for the product are...

Persistent link: https://www.econbiz.de/10005412878

Forecasting Methods for Marketing:* Review of Empirical Research

Armstrong, J. S.; Brodie, R.; McIntyre, S. - EconWPA - 2005

This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small … scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in …

Persistent link: https://www.econbiz.de/10005119356

The Manager’s Dilemma: Role Conflict in Marketing

Armstrong, JS - EconWPA - 2005

, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according … to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man …

Persistent link: https://www.econbiz.de/10005119362

Effects of Portfolio Planning Methods on Decision Making: Experimental Results*

Armstrong, JS; Brodie, Roderick J. - EconWPA - 2004

Subjects (n = 1015) working individually in the role of managers were asked to choose between investment opportunities that would either double their investment or cause the loss of half of it. Six administrators ran experiments on 27 occasions in six countries over a five-year period....

Persistent link: https://www.econbiz.de/10005119392

The Value of Surprising Findings for Research on Marketing

Armstrong, JS - EconWPA - 2004

and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising …

Persistent link: https://www.econbiz.de/10005119404

Hypotheses in Marketing Science: Literature Review and Publication Audit

Armstrong, JS; Brodie, Roderick J.; Parsons, Andrew G. - EconWPA - 2004

We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing … 1,700 empirical papers in six leading marketing journals during 1984-1999. Of these, 74% used the dominant hypothesis …. Marketing scientists differed substantially in their opinions about what types of studies should be published and what was …

Persistent link: https://www.econbiz.de/10005119409

Role Conflict: Society’s Dilemma with Excellence in Marketing

Nason, Robert; Armstrong, JS - EconWPA - 2005

In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading...

Persistent link: https://www.econbiz.de/10005556511

Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley

Armstrong, JS; Brodie, Roderick J. - EconWPA - 2004

Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.

Persistent link: https://www.econbiz.de/10005556514