This study of operations and services was requested by the Equity Cooperative Livestock Sales Association of Baraboo, Wisconsin. It appraises nearly 20 years of operations following a transition from terminal market and private treaty selling to auction markets. Goal setting, consolidation or...

Increased advertising expenditures raised fluid milk sales nearly 5 percent, or by about 7,455 million pounds, during September 1984-September 1991. Sales of natural and processed cheese consumed at home rose by about 25 million pounds and 290 million pounds in the same period because of...