Developing and boosting the private sector, in the area of industry, trade, and private sector, actions for securing investment, promoting investment, developing partnerships in Madagascar produced positive results. The investment rate is 12.37 percent out of an objective of 14 percent. The...

2009 was the safest year on record on Irish roads since records began in 1959. There were 240 deaths on Irish roads, which represent a 14% reduction from 2008 figures. Despite these improvements, 40% of all road deaths in 2009 occurred in those aged under-25 years of age. Globally road traffic...

Blood donation is dependent on the goodwill of people, to voluntarily donate blood, without financial reward. There is a continuous need for new blood donors, because the demand for donor blood is increasing, whereas the supply of blood is declining. Only 3% of the eligible population in the...

In Ireland, blood donation and supply is dependent on the enthusiasm of individuals to voluntarily donate blood without payment. Only 3.6% of the eligible population in the Republic of Ireland donate blood. The need for blood is steadily increasing and it takes more and more effort to persuade...

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...

Countless studies have shown that young people who begin drinking before the age of 15 are four times more likely to develop an addiction to alcohol than those who did not start drinking until they were of legal age. This paper is concerned with social marketing and its application to the...

Estimates from the Irish National Cancer Registry show that lung cancer is increasing by 3% a year in women. From being a predominantly male disease for the past fifty years, lung cancer will be predominantly a female disease by 2020. The United States' FDA classifies smoking as a "pediatric...

Capital Ambition is a consortium of London local authorities concerned with modernisation and service transformation of public services. It wished to develop new approaches to tackling the issue of low trust and poor community cohesion. The Campaign Company, a social marketing and community...

Nowadays marketing has become an effective tool not only for business organisations but also for influencing and changing social behaviour. On the other hand, the advent of the Internet as a flexible, dynamic and interactive channel of communication has opened new possibilities for communication...

Models as the Protection Motivation Theory (PMT) aim to understand those data and variables considered by individuals when facing the challenge of a behavioural change, as well as the more or less important they are. It is a key issue for social marketing responsibles, as they need a better...