Značajno opadanje utjecaja sindikata u suvremenome društvu rasprostranjena je pojava u cijelome svijetu. Kao jedna od strategija oživljavanja sindikata navodi se razvoj sindikalnih čelnika odnosno kvalitetni sindikalni vođe. Naime, smatra se da u današnje turbulentno doba za sindikate,...

There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of charitable causes, the initiation and...

This is the first in a series of papers to discuss the concept of organisational communication audit in its empirical appearances in the core organisational communication discipline and related communication disciplines, like communication management, corporate communication and public...

Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it is necessary to live internal marketing...

In October, 1996 Private Moments, an adult novelty store, opened for business in Huntsville, Texas. Huntsville had no ordinances in place to prevent the opening of this type of business. In fact, the local Small Business Development Center provided guidance and assistance to Edward Delagarza,...

Lone Star Productions (LSP) is a concert promotions business that was started in 1981 by Bill Oldman. Since 1986, this company has been the exclusive provider of concert promotion materials for 75% of the top grossing national tours. In 1997, Bill Oldman sold the company to a group of investors...

The Blackstone Group, Inc., located in Beaumont, Texas, is a full-service advertising agency providing design, media, and marketing support for clients in southeast Texas and the Lake Charles, Louisiana, area. The agency was founded April 15, 1978, with its first offices above owners Lawrence...

Approximately twenty-five years ago, a majority of the railroads in the industry were either in or near bankruptcy. As a partial cure, a series of federal and state legislation was enacted which freed the industry from archaic laws passed in the days railroads enjoyed a virtual monopoly in U.S....

Summerlin Masonry is a residential masonry company located in the Bryan-College Station, Texas Metropolitan Statistical Area (MSA). The company specializes in rock, both real and fake, brick, glass block, and tile work. Summerlin Masonry mainly works on houses in upper-middle class...

Dr. Maria Bevacqua spent a year and a half trying to balance what has felt like the weight of the world on her shoulders. As the new department Chair of the Women’s Studies program at Minnesota State University-Mankato, she allocated this time to learning all of the elements involved in...