'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...

'This Handbook helps scholars account for more nuances and complications of the phenomenon of trust. But it is also a firm, intelligent reminder not to mutilate the phenomenon while crafting those accounts.' - Karl E. Weick, Academy of Management Review 'Given the number of special issues and...