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Information technology policy and the digital divide : lessons for developing countries

Giovannetti, Emanuele (contributor); … - 2004

The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed...

Persistent link: https://www.econbiz.de/10011850760

Handbook on the economics of the internet

Bauer, Johannes M. (contributor); … - 2016

Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet … as a complex layered system / Stephen J. Schultze and Richard S. Whitt -- 3. A network science approach to the internet …

Persistent link: https://www.econbiz.de/10012419865

The economics of digital markets

Madden, Gary (ed.); Cooper, Russel (ed.) - 2009

This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia...

Persistent link: https://www.econbiz.de/10014474041

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

Persistent link: https://www.econbiz.de/10011850696

Creating experiences in the experience economy

Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...

Persistent link: https://www.econbiz.de/10011851943

Handbook of research on Asian business

Yeung, Henry Wai-Chung (contributor) - 2007

-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …

Persistent link: https://www.econbiz.de/10011851972

Handbook of pricing research in marketing

Rao, Vithala R. (contributor) - 2009

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

Persistent link: https://www.econbiz.de/10011852098

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

Persistent link: https://www.econbiz.de/10012419924

Innovative methodologies in enterprise research

Hine, Damian (contributor); Carson, David (contributor) - 2007

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …

Persistent link: https://www.econbiz.de/10012419971

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and … the future. This cutting-edge book will prove invaluable to students and scholars of marketing, business studies and …

Persistent link: https://www.econbiz.de/10013462774