Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience principles, techniques and tools -- 2. Brain-driven entrepreneurship research: -- A Review and research agenda / Víctor Pérez-Centeno -- 3. Human psychophysiological and genetic...

"This incisive book explores entrepreneurial activity and its close relationship with the surrounding context. Through the study of tailored educational approaches, it emphasises programs, interventions and awareness initiatives as a means to stimulate entrepreneurship and highlight both the...