-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important … methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future …

This important Handbook explores new and emerging directions in both brand management research and practice. It … encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand … management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks …

researchers and practitioners. This enlightening book investigates the pitfalls which have affected the assessment of SME …pt. 1. Background -- pt. 2. SME performance -- pt. 3. Comparing the performance of female- and male-controlled SMEs … -- pt. 4. Growth financing for SMEs -- pt. 5. Networking and SME performance -- pt. 6. Conclusions …

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical … -- 5. Rhetorical evolution of brand marks -- Part III: visual elements -- 6. Typeface in visual branding -- 7. Spokes … and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand …

models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and …

"This innovative book excavates hidden wisdoms from seventeen diverse language cultures around the world, from Arabic … businesses to scrutinize how key language terms around wisdom reflect and guide many aspects of management and organization …

"This book provides readers with the latest research on the dynamics of language and language diversity in professional … question the conventional understanding of language as a tool that can be managed by language policies that 'standardize …' language. Each of the contributions is designed to recognize the strides that have been made in the past two decades in …

branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The …Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and …?': Residents and identity politics in place and space -- 5. In search of a place brand identity model / Magdalena Florek -- 6. From …

"This timely book offers a fascinating contemporary analysis of research into the gender pay gap while also providing … attempted to elucidate this challenging topic. Explaining the Gender Wage Gap examines often-neglected factors that highlight … neoclassical discrimination theories whilst analysing models used to calculate the gender wage gap. They conclude that modern …

perspectives on gender, this book offers a rich, multi-layered examination and critical insights into understanding the near …1. The body in the library / Helen Lefkowitz Hororwitz -- 2. Gender, biology, and the incontrovertible logic of choice … / Ann Mari May -- 3. Gender, professional knowledge, and institutional power : women social scientists and the research …