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Elgar encyclopedia of cross-cultural management

Mockaitis, Audra I. (ed.); Butler, Christina (ed.) - 2024

"This Encyclopedia presents a wide range of concepts across key themes in the dynamic field of cross-cultural management, including cultural awareness, identity, and diversity. Written by eminent scholars from across the globe, entries include summaries, commentary, and new perspectives on both...

Persistent link: https://www.econbiz.de/10015145172

Global leadership and wisdoms of the world : unpacking insights from 17 language cultures

Kessler, Eric H. (ed.); Wong-MingJi, Diana J. (ed.) - 2024

"This innovative book excavates hidden wisdoms from seventeen diverse language cultures around the world, from Arabic and British-English to Russian and Swahili. Further, it explores their critical insights for global leadership, extrapolating important lessons on group dynamics,...

Persistent link: https://www.econbiz.de/10015145174

Sustainable cities : diversity, economic growth and social cohesion

Janssens, Madeleine (contributor) - 2009

This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...

Persistent link: https://www.econbiz.de/10011850845

International handbook of research on indigenous entrepreneurship

Dana, Leo Paul (contributor); … - 2007

' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...

Persistent link: https://www.econbiz.de/10011851284

Globalization and culture

Steger, Manfred B. - 2012

Globalization of Gender: Ally McBeal in Post-Socialist Slovenia', European Journal of Cultural Studies, 8 (2), May, 239-55 -- Nevzat …

Persistent link: https://www.econbiz.de/10011852148

Culture and economic growth

Spolaore, Enrico - 2014

Tabellini (2010), 'Cultural and Institutional Bifurcation: China and Europe Compared', American Economic Review, 100 (2), May …

Persistent link: https://www.econbiz.de/10011852180

Handbook on cross-cultural marketing

Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020

Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

Persistent link: https://www.econbiz.de/10012294228

Handbook of developments in consumer behaviour

Wells, Victoria K. (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732