"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39...

This is the second of two volumes of case studies that illustrate how environmental economists place values on environmental assets and on the flows of goods and services generated by those assets. This important book assembles studies that discuss broad areas of application of economic...

Concerns about natural resource scarcity, together with the increased awareness of environmental problems, has led to widespread interest in green accounting, which attempts to extend the standard national accounts to include the yields from natural and environmental resources. For this volume,...

"Benjamin Redekop expertly presents a comprehensive overview of the rise and evolution of environmentally sustainable leadership from the early 19th century to the present day. Redekop not only assesses the approaches of various historical and contemporary leaders, but also provides a foundation...

"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

1. Introduction -- 2. The intangible economy -- 3. Patent information and corporate credit ratings : an empirical study of patent valuation by credit rating agencies -- 4. IPR management and company valuation in the pharmaceutical industry : an exploratory study -- 5. IPR management, corporate...

Since the late 1980s and early 1990s, national governments have introduced a range of policy measures designed to steer their economies along a more sustainable path. Yet how are we to know how successful these have been? This significant new book discusses the ways in which sustainable...

Technological Change and the Environmental Imperative considers the extent of the success of polluting industries in becoming cost-efficient whilst acquiring less polluting technologies, in the face of fierce competition. The authors also discuss what has been the impact of privatisation on this...

Many developing and transition economies have not yet undertaken the policy integration measures needed to enhance the impact of industry on sustainable development. In this original and insightful book, national experts from Chile, China, the Czech Republic, Pakistan, Tunisia, Turkey and...