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Kristensson, Per (ed.); Witell, Lars (ed.); … - 2025

"This prescient Handbook adopts an overarching perspective on service experiences in business contexts. Incorporating up-to-date research and empirical case studies, chapters focus on customer experience design, innovation and management in the digital era. The Handbook of Service Experience...

Persistent link: https://www.econbiz.de/10015398201

Elgar encyclopedia of healthcare management

Lega, Federico (ed.) - 2023

technical factors. This Elgar Encyclopedia of Healthcare Management provides insights and definitions on essential themes that …

Persistent link: https://www.econbiz.de/10014372525

International handbook on economic regulation

Parker, David (contributor); Crew, Michael A. (contributor) - 2006

Michael Crew and David Parker have compiled a comprehensive, up-to-date and detailed analytical work on leading research issues in the economics of regulation. With contributions from international specialists in economic regulation, the Handbook provides a comprehensive discussion of major...

Persistent link: https://www.econbiz.de/10011851346

Progress in the competitive agenda in the postal and delivery sector

Crew, Michael A. (contributor); … - 2009

. Market entry and competitive strategies in the German B2B parcel market / Helmut M. Dietl ... [et al.] -- 20. Bank of America …

Persistent link: https://www.econbiz.de/10011851656

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

Services in sport management

Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Persistent link: https://www.econbiz.de/10014635736

Economic reform in China and India : development experience in a comparative perspective

Chai, Joseph C. H. - 2006

India is about to catch up with China and become another Asian miracle economy. Economic Reform in China and India examines …

Persistent link: https://www.econbiz.de/10011850640

Bilateral trade agreements in the era of globalization : the EU and India in search of a partnership

Khorana, Sangeeta - 2010

This unique book provides an assessment of an India-EU agreement, drawing on the theory of preferential agreements, the … history of India-European relations and the recent refocusing of the Indian economy. The authors explore both a broad overview …1. Imagine -- 2. Preferential trade agreements and the global trading environment -- 3. India's engagement with the …

Persistent link: https://www.econbiz.de/10011850713