1. Introduction -- 2. Adaptation, innovation and the flexible organization -- 3. Argentinian business environment -- 4. Adaptive responses under competitive pressures -- 5. Case study : Sidus Group -- 6. Case study : Laboratorio DERSA -- 7. Case study : AGD Aceitera General Deheza -- 8. Case...

"This Handbook examines the diverse methodologies and philosophies employed in research on entrepreneurship, small enterprises and family businesses. Exploring fundamental questions involved in data collection, this new and updated edition emphasises the increased importance of understanding the...

"Providing indispensable guidance to how to engage in and carry out ethnographic research, this book highlights the potential advantages and possible pitfalls of this type of qualitative studies. Hugo Letiche, Ivo De Loo and Jean-Luc Moriceau paint a full picture of this fascinating research...

"This Handbook uses first-person narratives from a diverse array of leading scholars to capture the complexity of qualitative research in emerging markets. It showcases the value of interdisciplinary research in under-theorised contexts and provides actionable guidelines for established and...

"The Handbook of Research Methods in Organizational Change offers innovative and practical information to aid in the successful implementation of research methodologies. Written by a collective of experienced scholars, it provides inspiration for future academics wishing to advance research into...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Drawing on the philosophy of existentialism, this...

pt. I. Trends and prospects in international business research. -- pt. II. Case study research. -- pt. III. Interviewing in international business research. -- pt. IV. Alternative methods and methodologies -- pt. V. Researching outside the triad -- pt. VI. From analysis to publication

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...