Showing 1 - 10 of 37
meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: - Utilises … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …
Persistent link: https://www.econbiz.de/10014322910
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry … analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights. This illuminating … book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of …
Persistent link: https://www.econbiz.de/10014635736
encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work …"This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that … academics and researchers focusing on sport management, sport marketing, sport communication and business. Key features …
Persistent link: https://www.econbiz.de/10015072954
examine how corporate social responsibility (CSR) in sport has grown from a fledgling concept to a robust field of research … and practice. Highlighting sport's ability to catalyze societal change, this Research Handbook critically evaluates the … CSR-sport relationship through cultural, social and economic lenses. International and multidisciplinary authors advance …
Persistent link: https://www.econbiz.de/10015398202
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
governance and the state -- pt. 5. Individualistic sports -- pt. 6. Team sports -- pt. 7. Dysfunctions in sport …This comprehensive Handbook provides a survey of all the major research areas in sports economics written by almost all …pt. 1. Sport in the economy -- pt. 2. Demand for sport -- pt. 3. Cost-benefit analysis of sport -- pt. 4. Sporting …
Persistent link: https://www.econbiz.de/10011852057
in the Face of a Sporting Ethic, European Journal of Sport Management, 7 (1), 5-30. -- Andreff W. (2006a), Sports … of Professional Sports in the Redevelopment of New Orleans, International Journal of Sport Management and Marketing, 2 (5 … Events: Theory and Practice, Journal of Sports Economics, 8 (2), 165-182. -- Barros C.P. (2006), Evaluating Sport Events at …
Persistent link: https://www.econbiz.de/10012420118
This highly innovative and intriguing book applies principles of microeconomics to unusual settings to inspire students, teachers and scholars alike in the 'dismal science'. Leading experts show how economics reaches into the strangest of places and throws light onto the occasionally dark side...
Persistent link: https://www.econbiz.de/10011851289
important, yet under-researched, issue in the field of sports economics. It places great emphasis on the notion that sport is a … services? : evidence from Canadian panel data / Nazmi Sari -- 5. Leisure sports participation in Switzerland / Michael Lechner … impact / Michael C. Davis and Christian M. End -- 8. Sports participation and happiness : evidence from US micro data …
Persistent link: https://www.econbiz.de/10011851324