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Recent developments in the economics of sport

Andreff, Wladimir - 2011

.J. and J.J. Cheslock (2004), Institutional Strategies to Achieve Gender Equity in Intercollegiate Athletics: Does Title IX … European Level: The Euro 2004, International Journal of Sport Management and Marketing, 1 (4), 400-410. -- Barros C.P. and S … of Star Attraction in German Soccer, Journal of Sports Economics, 9 (3), 266-286. -- Brocas I. and J.D. Carrillo (2004 …

Persistent link: https://www.econbiz.de/10012420118

Research handbook on major sporting events

Solberg, Harry Arne (ed.); Storm, Rasmus K. (ed.); … - 2024 - First edition

"Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the...

Persistent link: https://www.econbiz.de/10014466847

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd (contributor); Rogers, David L. (contributor) - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Persistent link: https://www.econbiz.de/10011851128

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562

The new consumer online : a sociology of taste, audience, and publics

McQuarrie, Edward F. - 2015

It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to...

Persistent link: https://www.econbiz.de/10011851684

Creating experiences in the experience economy

Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...

Persistent link: https://www.econbiz.de/10011851943

Handbook of pricing research in marketing

Rao, Vithala R. (contributor) - 2009

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

Persistent link: https://www.econbiz.de/10011852098