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The entrepreneur as business leader : cognitive leadership in the firm

Scheer, Silke - 2009

An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...

Persistent link: https://www.econbiz.de/10011851713

Handbook of entrepreneurial cognition

Mitchell, J. Robert (contributor) - 2014

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook … draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a … socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers …

Persistent link: https://www.econbiz.de/10011851816

A cognitive theory of the firm : learning, governance and dynamic capabilities

Nooteboom, Bart - 2009

1. Purpose, scope, concepts and positioning -- 2. Embodied cognition -- 3. Organizational focus -- 4. Organization …

Persistent link: https://www.econbiz.de/10011851932

Developing entrepreneurial mindsets, ideas, and opportunities : a guide for educators

Neck, Heidi M. (ed.); Theodoraki, Christina (ed.); … - 2025

"Presenting experiential and rigorously tested methodologies developed by over 40 global entrepreneurship educators, this timely guide helps educators add dynamic, interactive, immersive, fun, and practice-based experiences to their courses. It skilfully covers the three most important areas of...

Persistent link: https://www.econbiz.de/10015326543

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd (contributor); Rogers, David L. (contributor) - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Persistent link: https://www.econbiz.de/10011851128

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562

The new consumer online : a sociology of taste, audience, and publics

McQuarrie, Edward F. - 2015

It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to...

Persistent link: https://www.econbiz.de/10011851684