Showing 1 - 10 of 42
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...
Persistent link: https://www.econbiz.de/10014287417
"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39...
Persistent link: https://www.econbiz.de/10015398181
This unique book uses a transaction cost perspective to illustrate how hierarchies influenced the structure of markets and behaviour of individual businesses and cartels in pre-revolutionary, Soviet and present-day Russia
Persistent link: https://www.econbiz.de/10011850770
The Economics and Ideology of Free Trade makes an important contribution to the debate on globalization by providing much needed intellectual and historical perspective on the issue of Free Trade versus Protection
Persistent link: https://www.econbiz.de/10011851318
-1914', Business History, 38 (3), 101-16 -- Jacob M. Price (1986), 'The Great Quaker Business Families of Eighteenth-Century London … in Action: William Hesketh Lever at Port Sunlight Before 1914', Business History, 33 (1), 58-81 -- Hazel Petrie (2006 … Business History, Chapter 2, Auckland, New Zealand: Auckland University Press, 27-49, notes -- Hannah Barker (2006), 'The …
Persistent link: https://www.econbiz.de/10011852178
Introduction / Kleio Akrivou -- Part I the common good in history: virtue epistemology as knowledge foundation for the …'s influence in western history / Agustín González Enciso -- 2. The 'medieval', the common good and accounting / Alisdair Dobie … inspiration from European history and continental philosophical traditions on virtue. Editors Kleio Akrivou and Alejo José G …
Persistent link: https://www.econbiz.de/10012419817
variety of disciplines including economics and economic history, disaster studies, management, and political science. This … fascinating exploration will appeal to students and scholars in economic history, disaster studies, management, public policy, and …
Persistent link: https://www.econbiz.de/10012419855
Contents: Foreword / J. Stewart Black -- Part I History of expatriate studies and its current state of play -- 1 … expatriates / Yvonne McNulty and Chris Brewster -- 3. Expatriates : a thematic research history / Jan Selmer -- Part II Historical … the field's most distinguished academics, contributions review the history of the literature in relation to expatriates …
Persistent link: https://www.econbiz.de/10012419930
debates in economic history. The author examines the many controversies relating to the role of government in a modern economy …
Persistent link: https://www.econbiz.de/10012420073