elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …

role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …

subjective expected utility theory and Bayesian theory, chapters discuss how he instead promoted the development of empirically …

demonstrates the considerable influence that his work on economic theory has had on his contemporaries, and the profession as a … / Mark Roberts -- Endogenous growth theory : a partial critique / Philip Arestis and Malcolm Sawyer -- The nature of economic … growth and the neoclassical approach. : more questions than answers? / John McCombie -- On the core of macroeconomic theory …

explores the fundamental theoretical basis of highway finance, in particular the use of tolls, and supports that theory with …

. Exchange rate regimes in theory and practice -- 5. Is foreign exchange intervention effective? : the japanese experiences in …