-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …

"Shedding light on a range of price adjustment mechanisms and price display technologies, this incisive book offers a … clear overview of the retail price setting and alteration process. Based on a detailed study of a century of pricing … prices are fabricated. Fixing Prices examines the relationship between everyday price display innovations, such as price tag …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

key technique used across disciplines as diverse as transport, marketing, health and environmental economics. Composed of … analysis, including underlying economic and psychological theory, data collection and sampling, model specification and …

experimental economics. Market Institutions and Price Discovery contains papers which define problems, create laboratory … policy, and progresses to examine institutions such as the posted price and to other more complex institutions including … opportunities for conspiracy. The focus then shifts to explore the process through which markets find a price, and then discusses …

research in the areas of market structure, sustainability and decision-making. It includes several contemporary topics, such as … environmental impact, and questions why decision makers often fail to tackle transport-related problems. Three of the key factors … decision making, detailing transport policy and attempts to change transport systems. Practical guidelines on how to …

distributional preference as developed through public choice theory. This fine collection illustrates Harold M. Hochman's major …

This seminal work advances beyond neoclassical economics to provide an integrated overview of economic decision making … developments in learning and game theory, transaction costs and evolutionary economics to provide new insights into economic and … managerial phenomena. The results are applied to different levels of decision-making, including decisions by individuals, taking …