"This Handbook examines the diverse methodologies and philosophies employed in research on entrepreneurship, small enterprises and family businesses. Exploring fundamental questions involved in data collection, this new and updated edition emphasises the increased importance of understanding the...

"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...